Example – A person caught a bus to visit someone in hospital and got a nasty shock at what they saw, and then caught the bus back home. In the following few days bus journeys to anywhere became more difficult and then even the thought or sight of a bus became unbearable. It is called a synaesthesia and the bus is the trigger for the unusual phobic response. It may also be motorways or bridges for the same reason. A phobia can happen to anyone and is not a reflection on a persons strength or character, intelligence, will-power, etc and can develop at any age. The good news is that the phobia can normally be ‘eradicated’ in a few hours at most. I have alleviated flying phobia in just 10 minutes at a meeting years ago, although I would normally allow one session. Unfortunately some clients have a personal gain in keeping the phobic response which will have to be addressed prior to success.